James & Muriel
About
In 2016, My friend from University and avid watch enthusiast, Princewill, called me and told me about starting a watch brand, designing unique timepieces of the highest quality, and selling them online. With our emphasis on sound, essential design, we aimed to make the simple, everyday act of checking the time a little more delightful and magical.
We started sketching up some ideas, and after more than 2 years of designing, sourcing materials, and prototyping, we successfully launched our first watch, The TimeKeeper, on Kickstarter.
ROLES
Co-founder
Art Direction
Industrial Design
Website Design
Prototyping
Branding
Year
2019 - present
Brand and Identity
We wanted a clean, modern brand that appealed to the taste of the watch community but also captured the attention of anyone interested in good, minimal design and well-made objects
COLORS
TYPOGRAPHY
Logo
Product Visualizations
Packaging Explorations
.png)
Website
Reflections and Outcomes
2) Through this project, I was able to immerse myself in the entire process of creating and manufacturing a product and building a brand, marketing it, and sustaining it. I enjoyed the process of creating a physical product and crafting the accompanying digital story that helped sell the product. I learned a lot about exploring the synergies between industrial design and product design and how the physical and digital come together to tell a compelling brand story
NEXT PROJECT
